THE SERIES I COLLECTION: 5 EXCLUSIVE DESIGNS


FEATURE: DESIGN 1 ENDURANCE AT NIGHT
In 1914, Sir Ernest Shackleton set out aboard Endurance with a simple promise to his men: whatever happened, they would come home. When the ship became trapped in Antarctic ice and was slowly crushed in the darkness of the polar night, that promise was tested beyond imagination. Months passed without sunrise. Temperatures plunged. The world narrowed to ice, canvas, and human resolve. Endurance did not survive, but the men did. Not through brute strength alone, but through leadership, loyalty, and an unbreakable belief in one another.
The long Antarctic night was not just physical darkness, it was a relentless mental challenge. Endless hours of cold, uncertainty, and silence. What kept the crew going was routine, purpose, and a shared code: endure today, then endure tomorrow. Shackleton understood that morale mattered as much as rations. Small acts of humanity: music, conversation, shared meals. all became lifelines. In the absence of light, team work and character mattered most.
Endurance at Night is inspired by those unseen hours; the quiet strength required when no one is watching. This piece is not about heroics or conquest; it is about resilience, calm leadership, and carrying on when comfort disappears. It is for those who recognise that endurance is not loud, it is steady, purposeful, and deeply human. Wearing it is a quiet acknowledgement of that code.



We use Gildan garments because they combine durability with responsible manufacturing. Gildan’s vertically integrated production reduces waste, increases efficiency, and supports better environmental control across the supply chain. They invest heavily in renewable energy and water recycling, while maintaining strong commitments to ethical labour and transparent sustainability reporting. Our t-shirts and hoodies are built to last — with respect for both people and planet.
Our premium hoodies are built on the Gildan 18500 Heavy Blend™ platform — chosen for its balance of warmth, durability and everyday resilience.
Constructed from a carefully blended cotton-poly fleece, the fabric delivers a soft interior feel while maintaining excellent strength and shape over time. The heavy knit structure provides reliable insulation without excessive bulk, making it suitable for layering or standalone wear in cooler conditions.
Key characteristics include:
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50% cotton / 50% polyester blend – combining softness with increased durability
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Air-jet spun yarn – for reduced pilling and a smoother surface
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Double-needle stitching – reinforcing stress points for long-term resilience
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Double-lined hood with drawcord – offering structure, warmth and comfort
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Classic relaxed fit – designed for practical, all-day wear
The result is a garment that feels substantial without being cumbersome — built for repetition, built for endurance, and made to be worn, not simply admired.



